Some of the most powerful content that can grab audiences -- students and regular folk alike -- is content that makes us question what we know or assume to be true. People, by our very nature, are intellectually hungry. We're curious. We want to know what we don't know -- and sometimes, unlearn what we think do.
Take a moment and think about a main character in a movie or TV show who had to make a seemingly impossible choice. You’re not sure what they’re going to do. The tension seems unbearable. And then they choose. Their path is set. But let's take a step back. It’s weird, but no matter what … Continue reading How to Create Effective & Engaging Content Pt. 4: Add Choice & Interactivity
How can our content be more relevant for those who consume it?
The truth is is that people interact with A LOT of content everyday, and it's only getting faster. So what can we do, in that limited time we have people's attention, to make the most of the moment?
The truth is is that people interact with A LOT of content everyday, and it's only getting faster. So what can we do, in that limited time we have people's attention, to make the most of the moment?